EVENT DETAILS

Content Marketing Trends 2021: How can FinTech Marketers Transform their Content into an Immersive Experience?

Date - Tuesday, 23rd March 2021

Time - 3:00 pm (GMT) I 10:00 am (EST)

Register today to join leading industry experts from the financial services and tech space including Ele Ward, Head of Marketing at CoGo, Alex Shevelenko, CEO & Founder at Relayto, and Ximene Weaver, Head of Content & Marketing at Savvy Investor. The session will be moderated by Payal Raina, Founder of FinTech B2B Marketing and also a Global Head of Marketing at Torstone Technology.

Speakers

Ele Ward

Head of Marketing

CoGo

Alex Shevelenko

CEO & Founder

Relayto

Ximene Weaver

Head of Content & Marketing

Savvy Investor

Payal Raina

Founder/Global Head of Marketing

FinTech B2B Marketing/Torstone Technology

Discussion points include:

During the panel discussion, our industry experts will discuss:

  • What content marketing trends they’re most excited about—what marketers should try, what they expect to see and why—and how to integrate these tactics into your 2021 plan
  • Identifying upcoming technology and tips around the approach, execution and delivery of content for FinTech marketers to consider in 2021
  • How to bring content to life by personalising static documents to deliver greater relevance and engagement right across the business
  • Learn how marketers can measure, track and demonstrate ROI on their marketing strategy to improve content, inform sales conversations and drive business impact.