EVENT DETAILS

The Future of FinTech 2021 and Beyond: What Marketers Need To Know

Date - Wednesday, 25th November 2020

Time - 3:00 pm GMT I 10:00 am EST

Register today to join leading industry experts from the financial and tech space including Christoph Woermann, CMO at Deutsche Bank Corporate Bank, Miles Kumaresan, Founder and CEO at Wave Labs and Payal Raina Founder of FinTech Marketing and is also a Global Head of Marketing at Torstone Technology. The session will be moderated by Tanya Andreasyan MD, Editor-in-Chief at FinTech Futures. 

Speakers

CHRISTOPH WOERMANN

CMO

Deutsche Bank Corporate Bank

MILES KUMARESAN

Founder and CEO

Wave Labs

TANYA ANDREASYAN

MD, Editor-in-Chief

FinTech Futures 

PAYAL RAINA

Founder

FinTech Marketing 

Discussion points include:

  • How are marketers leveraging the latest capital markets developments/ trends to keep their brand customer-centric?
  • What are the similarities and differences between marketing strategies of FinTech firms and traditional financial vendors and how does this work in practice? 
  • How have financial institutions and FinTech approached making their portfolio offerings and related marketing as appealing as possible to their clients and audiences?
  • Multi-solution portfolios present a different challenge to holistic offerings; how do marketers approach a more diverse offering when formulating and implementing their strategies across their client base?
  • How are traditional FinTech service/solution providers adapting their marketing strategies in the face of emerging start-up competition or even those from non-core sectors that are positioning themselves to enter the space?