September 17, 2020Read more
Start-ups often work within limited budgets and have access to a fraction of the resources that their major competitors have. Luxuries like graphic design teams and advertising agencies are often outside the means of start-ups. In order to maximise impact with limited resources, start-up marketers may need to wear many hats and find ways to practice unorthodox marketing tactics in order to gain a foothold in crowded markets.
As dynamic contemporary marketers, they will shift mind-set from traditional perspectives of marketing as some form of silo corporate function to that of its permeating all levels and functions of the business. Through the fostering of a holistic view of their business, they will progressively develop a full-context understanding. Within which to think and behave entrepreneurial, reflect upon the strategic and ‘big picture’ significance of all they do and be constantly alert for recognition and creation of development and enhancement opportunities.